MarketJun 15, 2026, 11:03 PM· United States
AI-referred US shoppers browse longer, spend more per visit, data shows
Summary
May data from Adobe Analytics shows that US shoppers using large language models like Google Gemini or OpenAI ChatGPT for purchase recommendations linger longer on retailers' websites and are more likely to spend, indicating AI recommendations are shifting consumer behavior, boosting e-commerce engagement and average order value.
Why it matters
The data directly demonstrates the commercial impact of AI large language models in e-commerce, relevant to frontier model companies like OpenAI and Google.
Source links
Market reaction
OpenAI
Private / not listed