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MarketJun 13, 2026, 08:00 PM· United States

AI costs spike as subscriptions hit pricing wall — firms turn towards Chinese LLMs, open-source models to extend budget

Summary

As token costs for frontier AI models skyrocket, companies are seeking cheaper alternatives, turning to Chinese LLMs and open-source models. Subscription models are also eating into the profitability of startups like OpenAI and Anthropic, with utilization rates above 5.7% potentially leading to losses.

Why it matters

This event reflects increasing cost pressures in the AI industry, potentially impacting the business models and market shares of leading companies like OpenAI and Anthropic.

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Market reaction

OpenAI
Private / not listed
Anthropic
Private / not listed